Profiles develops and implements strategic public relations and communications programs to position our clients uniquely to their constituencies. In other words, we create communication that shapes perception. It sounds simple. It is what public relations, by definition – relations with the media to speak to your public(s) – should do. But it is uncommon, if not rare.
Frankly, most public relations firms disseminate information but do not often use it to shape attitudes, behavior, and ultimately, perception. While just sending out informational releases may sometimes be adequate, it does not advance the client’s case or position. At best, it only maintains it.
Our work represents our network, our staff and most importantly, our results. Specific services provided by Profiles include: