PROFILES: what we do

what we do

Profiles develops and implements strategic public relations and communications programs to position our clients uniquely to their constituencies. In other words, we create communication that shapes perception. It sounds simple. It is what public relations, by definition – relations with the media to speak to your public(s) – should do. But it is uncommon, if not rare.

Frankly, most public relations firms disseminate information but do not often use it to shape attitudes, behavior, and ultimately, perception. While just sending out informational releases may sometimes be adequate, it does not advance the client’s case or position. At best, it only maintains it.

Our work represents our network, our staff and most importantly, our results. Specific services provided by Profiles include:

public relations

Our expertise lies in the development and application of traditional public relation strategies that only a firm who’s been in business for some 20 years would know how to exercise. We work with our extensive media network and community connections to gain the most significant coverage for our clients. Public relations is the foundation of our company and is the core of what continues to give our clients the results that they expect and deserve.

marketing

We know the importance of raising awareness about our clients’ programs and initiatives, and the Profiles team has developed and utilized some of the most innovative marketing tactics in the industry. Through our creatively designed campaigns, we work on behalf of our clients to reach their target audiences so they can achieve their business goals.

events

At Profiles, we specialize in both event production as well as event PR. Whether our clients are looking to host fundraising events, celebrate their achievements, or connect with the community, the vast array of events is endless. We have conceptualized and implemented events of all sizes from galas and restaurant grand openings to intimate gatherings. Also, with the use of media resources, events become a great public relations tool. As always, we are committed to the success of our client’s event and pride ourselves in our ability to accomplish the job unlike any other public relations firm.

non-traditional media

As the PR and marketing industry continues to evolve and explore the social media landscape as a marketing tool, Profiles is committed to staying up-to-date on trending topics and news, innovative media strategy and groundbreaking social platforms when using non-traditional media. We give our clients the best of what social media has to offer: connections, networks and, most of all, a voice. Whether it is creating a Foursquare promotion for a restaurant or developing and maintaining a business Facebook page, we provide our clients with authentic strategies and plans tailored to individual company needs by creating goals to develop an influential and stable online presence.