W.B. Doner & Company

VT B. Doner and Company, an international advertising agency with offices in the United States, Canada and Europe, was earning major industry awards and was rapidly expanding its client base. Its success, however, was a well kept secret as little was being done to promote the agency and its accomplishments.

A comprehensive media relations program was initiated by Amy Elias to generate awareness and visibility for Doner among the industry and in the national, regional and local press. This effort resulted in coverage for Doner in the following publications:

• Business Week
• New York Times
• Wall Street Journal
• USA Today
• CNN
• The Detroit News/Free Press
• The Chicago Tribune
• Crain's Chicago Business
• Crain's Detroit Business
• Advertising Age
• AdWeek
• Marketing and Media Decisions
• Backstage Magazine
• The Baltimore Sun
• Warfield's Business Record
• The Baltimore Business Journal
• Baltimore Magazine

The exposure that Doner received from the media relations efforts resulted in increased new business, and supported the agency in its bid to attract talented staff.