For Immediate Release
January 31, 2006

"A DAY IN THE LIFE" AD CAMPAIGN
SEARCHES FOR HOMEGROWN STAR

WHAT: Reality television comes to Baltimore as the University of Baltimore searches for the student who will be the focus of its new "A Day in the Life" advertising campaign. The campaign, to be unveiled this spring, represents a new direction for the University in both the form and message of its advertising. UB will conduct audition-interviews on Thursday, Feb. 9 and will select the student who will play the lead role in the story of his or her own life. Episodes of that story will appear on television and in Web videos. The campaign will also include radio and outdoor advertising.

The campaign will be a fully integrated advertising effort, utilizing a variety of media (traditional and online) to convey the educational opportunities UB offers to potential students in this time of increasing state need. UB students who have submitted an application and are selected will participate in a live audition, sharing the ups and downs of their school experiences as well as their hopes, dreams, accomplishments and interests. The star of the new advertising campaign will be selected from these auditions and will be announced on Friday, Feb. 10.

WHEN:	Live auditions for the University’s new advertising campaign
	Thursday, Feb. 9
	Noon-2 p.m.
	Announcement of UB star
	Friday, Feb. 10
	12:30 p.m.
WHERE:	University of Baltimore
	Langsdale Library Auditorium
	1420 Maryland Ave.
	(SW corner of Maryland Avenue and Oliver Street)