For Immediate Release
December 6, 2006

PROFILES, INC. RECEIVES MARCOM AWARD FOR ITS WORK ON BEHALF OF THE AMERICAN CRAFT COUNCIL

Prestigious award presented for excellence
in the Publicity Campaign category

(Baltimore, MD) - Profiles, Inc., a Baltimore-based public relations and marketing firm, has been honored as a winner of the MarCom Creative Awards 2006 competition. The firm received a Gold Award in the Publicity Campaign category for its work on behalf of the American Craft Council promoting the 2006 Baltimore Fine Craft Show. Gold Awards are presented to those entries judged to exceed the high standards of the industry norm.

For more than 30 years the American Craft Council has presented the Baltimore Fine Craft Show. The Show attracts more than 700 exhibitors from 41 states nationwide, with visitor attendance reaching upwards of 23,000 during its three-day run. To publicize the Baltimore Fine Craft Show, Profiles worked to develop partnerships with local organizations, arts and cultural institutions, community associations and retail locations; provide advertising recommendations; and initiate an aggressive media relations campaign to secure coverage of the show in print and broadcast media locally and regionally. As a result of these efforts, feature stories about the Baltimore Fine Craft Show appeared in Style Magazine, Baltimore Sun, Annapolis Capital, Baltimore Business Journal, Ornament magazine, Baltimore Jewish Times, Washington Post, Philadelphia Inquirer, and Fiberarts Magazine. Additionally, the 2006 Baltimore Fine Craft Show received coverage on Maryland Public Television and on all Baltimore area television affiliates throughout the week of the show.

“Working with the Baltimore Fine Craft Show has been tremendously rewarding and it’s an added bonus to be recognized for our achievements by our peers,” said Amy Elias, president of Profiles, Inc.

The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication practitioners. It is part of the Communicator Awards, one of the largest, oldest, and most respected competitions in the communication field. Entries are judged by industry professionals, who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were 5,000 entries from throughout the United States and several foreign countries in the MarCom Creative Awards 2006 competition.

For the past 15 years, Profiles, Inc. has helped corporations, foundations, individuals and not-for-profit organizations throughout the Greater Baltimore region gain awareness for their programs, activities and initiatives. Profiles has extensive experience in working with arts organizations to help them publicize and promote their programs. By example, Profiles’ work has included the development and implementation of communications strategy for the Palm Beach Show Group’s Baltimore Summer Antique Show, the Baltimore Symphony Orchestra, Tour de Clay, the Baltimore School for the Arts, and the Greater Baltimore Cultural Alliance.