Rita St. Clair Associates, Inc. is an interior design firm based in Baltimore, Maryland that provides space planning, interior design and purchasing services for new construction, renovation, preservation, restoration and adaptive re-use projects such as hotels, restaurants, corporate offices, retirement communities, educational facilities and private residences in the USA and abroad. Incorporated in 1969, Rita St. Clair Associates employs a staff of Maryland State Certified Interior Designers.
Public Relations
Overview
In 2009, as Rita St. Clair Associates celebrated its 40th anniversary, the firm recognized the need to aggressively promote its strong reputation, commitment to design excellence, four decades of service, and exceptional results for clients through a comprehensive marketing campaign.
Solution
Profiles was hired by Rita St. Clair Associates to develop and implement a strategic and comprehensive marketing program that included public relations.
Results
Through a targeted media outreach campaign, Profiles was able to garner coverage for the firm in local media outlets as well as trade publications serving the interior design, hotel and business sectors.
News and feature stories about Rita St. Clair Associates was featured in Baltimore magazine, Style Magazine, The Baltimore Sun, Baltimore Business Journal, Chesapeake Home, Annapolis Capital, Hotel Design, The Daily Record, Hotel & Motel Management and the Baltimore Examiner. Additionally, staff members were featured on the “Fox 45 Morning News” on WBFF-TV and “Maryland Morning” on WYPR-FM.
Advertising
Advertising
In 2009, as Rita St. Clair Associates celebrated its 40th anniversary, the firm recognized the need to aggressively promote its strong reputation, commitment to design excellence, four decades of service, and exceptional results for clients through a comprehensive marketing campaign.
Solution
In addition to public relations, Profiles developed and implemented strategic advertising campaign that was part of the firm’s larger marketing strategy.
Results
From message development to media buying, Profiles managed all aspects of an advertising campaign to reach residential clients in the Baltimore metropolitan area, Washington, DC, Northern Virginia, and Annapolis. The campaign featured placement of print and radio messages in media that reached current and potential residential clients.
The primary message of the print ads conveyed the firm’s distinguished characteristics as residential designers:
Rita St. Clair Associates provides quality design services that are cost-effective and delivered by professionals who are creative, approachable, realistic, conscious of cost, and reliable.
Print ads appeared in Baltimore magazine, Chesapeake Home, Overture Magazine and Style Magazine.
The primary message of the radio ads were to reinforce name recognition of the firm and drive visits to the website. Radio ads were featured on WYPR-FM.
photo gallery
articles
- Style
Life Lessons- Rita St. Clair
- Chesapeake Home
Face to Face with Designer Rita St. Clair - Hotel Design
Trend Lines- Green Hotels
